Senior Performance Marketing Manager (Paid Media) — Boston (Hybrid)

About Dolead

Dolead aligns marketing, sales, and data to turn paid media into measurable pipeline. We support 200+ clients across 15 countries in Europe & North America, with a team of experts from 13 nationalities, working remotely and from our offices in France and the US.

We partner closely with our clients’ Marketing and Sales teams to turn paid media into measurable pipeline. We launch campaigns fast, connect customer data with confidence, and generate sales-ready leads with a fixed cost per lead.

In Boston, we work in a hybrid model (2–3 days/week in the office) to combine focus and collaboration.

The role

We’re hiring a Senior Performance Marketing Manager to own performance and growth for a portfolio of Home Services & Remodeling advertisers. This is a visible squad with strong growth potential: you’ll combine strategy, analytics, and execution leadership, while partnering closely with Customer Success and leading Traffic / Paid Acquisition specialists.

You’ll be the person who brings clarity when performance moves: what’s happening, why, what we’re doing next — and how we’ll measure impact.

What you’ll do

• Own performance end-to-end for your portfolio across paid channels (Google, Meta, TikTok; Taboola/Outbrain as needed). Monitor and improve core KPIs (incl. Growth Revenue / Net Revenue, CVR, and quality signals).

• Diagnose fast, act faster: spot anomalies early, run root-cause analysis (channel / creative / offer / funnel / tracking / market), and turn insights into prioritized squad actions.

• Build and drive growth plans with the Customer Success Manager: targets, milestones, forecasts, and the execution roadmap to hit them.

• Lead a squad (Traffic / Paid Acquisition profiles): set priorities, unblock, challenge assumptions, and raise the quality bar — with a “data wins arguments” mindset.

• Run structured experimentation: design test plans (creative angles, offers, channel mix, landing hypotheses, platform features), decide what scales, and document learnings into repeatable playbooks.

• Benchmark continuously: track competitor moves, auction pressure, and creative trends to stay ahead — not just react.

• Stay ahead of the curve on platforms, trends, and emerging marketing tech — and translate that into practical changes your squad can execute.
  

What success looks like

• Bring performance clarity and stability to the portfolio (fast diagnosis → clean actions → measurable impact).

• Build a growth plan the team and clients can follow (milestones, priorities, test roadmap).

• Raise execution quality across the squad (better tests, better decisions, better outcomes).
  

Who you are

Must-have signals

• 7+ years in performance marketing / growth in a data-driven environment (agency or in-house).

• Strong expertise on Google Ads + Meta (TikTok is a plus; Taboola/Outbrain a plus).

• Proven ability to diagnose performance issues, prioritize levers, and drive measurable outcomes.

• Clear communicator with strong stakeholder management (“no surprises”, structured, decisive).

• Leadership experience (formal or informal) managing and/or mentoring paid acquisition specialists.

• Tools: Google Ads / Meta, GA4, Looker, internal BI, etc.

Nice to have (not mandatory)

• Experience in lead generation and/or Home Services / local markets.

• Experience working with platform reps (Google / Meta) and leveraging them effectively.

• Experience building experimentation roadmaps and playbooks across multiple accounts.

You might be a fit if:

• You’ve run paid growth in a performance environment

• You like diagnosing problems, not just launching campaigns

• You can lead specialists without being the loudest person in the room
  
  🚨 No need to check all the boxes. If you think you are the right person for this job but you have doubts, please apply and we can discuss.

What we offer

🚌 Transportation costs: reimbursement up to $100/month

💊 Healthcare (AETNA) individual & family - medical, dental, and vision plan & retirement Plan (401K)

🌴 Holidays: Flexible vacation time to promote a healthy work-life balance

💻 Flexible remote policy: up to 2-3 days/week (if you’re based in the Greater Boston area)

🌍 Diverse & multicultural environment: +13 nationalities represented

🥳 Culture: Team events (Boston + global)

📍 Office: Located in the Boston area (Cambridge)

Interview process

1. Intro call with Talent (Florian)

2. Interview with Hiring Manager (Emily)

3. Use case review with the team (Hadrien, Emily and Kara)

• Reference checks

Dolead wants to guarantee equality and an opportunity to all candidates. Therefore, all applications received are considered regardless of racial and ethnic origin, opinions or beliefs, gender, sexual orientation, health or disability.